Context is crucial in evaluation of brand identity design.
A photograph may be worth a thousand words, but that doesn’t make them the right words.
Void of context, Stonehenge is merely a lot of massive rocks. The same goes for most design work; a beautiful or clever piece of work is worthless to you if it doesn’t accomplish your goals.
For this reason, I do not keep a grid of logos and branding mockups here, and you won’t find my commissioned projects on Dribbble or Behance; the meaning is too important to encapsulate in pixels and submerge in trivial comments.
If you are interested in my work, send me a note and I will happily share stories of the people and brands I’ve had the pleasure of supporting. I’m quite proud of the things we’ve built together.
← Back